Overview
Tekani was developed to provide a sophisticated digital presence for a premium interior design studio based in London. In an industry where visual presentation is paramount, traditional websites often fail to effectively showcase design work or communicate the unique aesthetic and philosophy of a studio. Tekani's website aims to create an immersive digital experience that mirrors the quality and attention to detail present in their physical design work, establishing trust and credibility with potential clients while making design services accessible to a broader audience.
Problem Statement:
Interior design studio websites face several critical challenges: Difficulty translating physical design expertise into compelling digital experiences Inadequate portfolio presentation that fails to capture the quality of completed work Generic website templates that don't reflect the studio's unique design philosophy Poor user journeys that fail to convert visitors into prospective clients Lack of transparency regarding services and processes Limited mobile responsiveness despite increasing mobile browsing behavior Potential clients often struggle to assess a design studio's capabilities through their website, leading to hesitation in making initial contact. This creates a barrier to entry and can result in missed business opportunities for talented design studios.
Solutions:
Tekani addresses these challenges through: Refined Visual Identity: Clean, elegant design with purposeful use of white space and consistent branding Immersive Portfolio Presentation: High-quality photography showcasing completed projects with descriptive context Clear Service Categorization: Distinct presentation of service offerings (Lighting, Interior, Outdoor Design) Transparent Company Story: Authentic "About Us" section establishing credibility and expertise Social Proof Integration: Prominent customer testimonials from satisfied clients Streamlined Information Architecture: Intuitive navigation and content hierarchy Accessible Contact Points: Multiple opportunities to initiate contact throughout the user journey
Design Process
User Persona
Johnson
Marketing Director
Content
Age: 21
Kitengela, Kenya
Gender: Male
Tech Proficiency: Moderate
Goal
Find a reputable interior design studio with proven expertise Understand the full scope of services before making contact See evidence of design quality through past projects Gauge whether the studio's aesthetic aligns with personal taste, Gain confidence in the studio's professionalism before investing time in consultation
Frustrations
Generic portfolio websites that lack detailed project information Unclear service offerings and process explanations Difficulty determining if a studio can handle projects of her scale Limited information about the team's background and expertise Poor website experiences that undermine confidence in the studio's attention to detail
Hi-Fi Design
The Conclusion:
Tekani demonstrates a well-designed interior design studio website that successfully addresses the key challenges in digital representation of design services. By providing a sophisticated visual identity, immersive portfolio presentation, and clear service communication, Tekani has transformed how potential clients engage with the studio's offerings. The website's success is evident in its strong engagement metrics, business impact, and user satisfaction. The clean, purposeful design prioritizes visual storytelling while maintaining the detailed information necessary for confident decision-making by prospective clients.
